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An Attribute is a custom field you add to a Contact to store information that matters to your business, like company size and revenue, or class and grade. You’ll find them under Manage > Attributes.
Every business collects different information about the people it talks to. Onbbits can’t guess what matters to you, so instead it gives you Attributes — custom fields you define yourself, then attach to any Contact. Rather than working with a fixed set of Contact fields, you decide what information is worth tracking and add it as an Attribute.
Once an Attribute exists, it becomes part of every Contact’s profile, ready for you to fill in as you learn more about that person.
Attributes and Tags both help you organize Contacts, but they work differently. A Tag is a short label you attach to a Contact, like VIP or Cold Lead — it either applies or it doesn’t. An Attribute holds an actual value that can be unique to each Contact, like Company Size: 50-100 employees.
Think of Tags as marking what kind of Contact someone is, and Attributes as recording specific details about them. Both work the same way in filtering, building segments, and personalising your WhatsApp messages. You can use either one to target the right Contacts.
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