What Is Audience Segmentation?

Audience Segmentation lets you group your contacts by the filters that matter to you, like Tags, Attributes, or Fields — save that combination with a name, and reuse it whenever you create a campaign.

Overview

A segment is a saved set of filters built from your Tags, Attributes, and contact Fields. For example, you could combine “has the Warm tag” with “does not have the Hot tag” into one segment, then save it as “Warm Leads.”

Once saved, that segment is ready to use anytime you create a campaign. Onbbits applies the filters to your contact list at the moment the campaign runs, so the segment always reflects who currently matches — not a fixed list from when you first built it.

Why Use This Feature?

Save time: Build a filter combination once instead of re-applying Tags, Attributes, and Fields every time you launch a campaign.
Stay accurate: Since filters are applied in real time, your segment always includes contacts who currently match — including new contacts added after the segment was created.
Target with precision: Combine multiple filter types together to reach a specific group, rather than relying on one Tag or Attribute alone.

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What Is Audience Segmentation?

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