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Understanding Campaign Analytics

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Once a campaign has been sent, Campaign Analytics shows you exactly what happened to every message, from delivery all the way through to replies and failures.

Overview

To see a campaign’s analytics, go to Campaigns, find the campaign, and click View Details. On the left, you’ll see the campaign’s details and a preview of the message that was sent. The rest of the page breaks down how that message performed, using overview cards and a set of matching tabs.

Why Use Campaign Analytics?

Campaign Analytics tells you whether your message actually reached people, and what they did with it. That’s what lets you judge whether a campaign worked, and whether it’s worth adjusting your template, audience, or timing next time.

Key Concepts

Seven cards summarize how your campaign performed. Each one shows a count and a percentage of your total contacts.

  • Overview — all contacts included in the campaign
  • Total Sent — all contacts the message was sent to
  • Total Delivered — all contacts the message was delivered to
  • Read — contacts who read the message
  • Replied — contacts who clicked a reply button on the template, if it has one
  • Failed — contacts the message failed to reach, along with the reason
  • Invalid — numbers that don't exist or don't have WhatsApp

Clicking any of the tabs below the cards, Overview, Sent (Not Delivered), Delivered (Not Read), Read, Replied, Failed, or Invalid, shows you the contacts behind that number.

Note
  • Invalid contacts are also automatically opted out, so you don't have to do it yourself.

Understanding Failed Messages

The Failed tab gives you the most detail, since a failed message can happen for several reasons.

  • Campaign Error Breakdown shows failure reason and the number of affected contacts.
  • Click a specific error to filter the contact list down to just those contacts.
  • Each row includes an Error Message. Click Show More to see the full message.
Note
  • Total Sent and the Sent (Not Delivered) tab don't always match, and that's expected. A contact only stays in Sent (Not Delivered) while it's still waiting on delivery. As soon as it's delivered, it moves to the Delivered tab instead, so the Sent count can be higher than what you see listed under Sent (Not Delivered).
Related Articles

What Is a Campaign?

Create & Launch a Broadcast Campaign

Create & Launch an API Campaign

Schedule a Campaign

Retarget Campaigns

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