Retarget Campaigns

Retargeting lets you follow up with contacts from a past campaign based on what they did with the message, whether they were delivered, read, replied, or failed. It’s a fast way to send a new campaign to a specific group without rebuilding your audience from scratch.

Retarget by Status

You can retarget contacts based on their Sent, Delivered, Read, or Replied status.

Open the campaign’s Campaign Analytics page.
Click the tab for the status you want to retarget, for example, Read.
Click the Retarget button in the top right corner.
Name the new campaign.
Continue through the rest of the campaign creation process as usual.

This creates a brand new campaign, using the contacts from that status as its audience. The original campaign stays untouched.

Result

When you retarget by status, the new campaign shows a Parent Retarget Campaign link back to the original it was created from. The original campaign’s details also list every campaign that was retargeted from it under Retarget Campaigns, so you can trace the full chain of follow-ups.

What Is a Campaign?

Understanding Campaign Analytics

Create & Launch a Broadcast Campaign

Create & Launch an API Campaign

Schedule a Campaign

FAQ

Can an Agent add a contact?

Yes, both Owners and Agents can add and update contacts.

Do I have to fill in tags and attributes when adding a contact?

No, they’re optional. You can always add them later by editing the contact.

What happens if I add a contact whose number already exists?

Onbbits matches it to the existing contact instead of creating a duplicate.

Can I update a contact's phone number later?

Yes, you can edit any field, including the phone number, at any time.

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Retarget Campaigns

Retarget by Status

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